Gubi was founded in 1967 by Jacob and Sebastian's parents, Gubi and Lisbeth Olsen. They initially focused on producing Olsen's furniture designs and selling textiles to the retail sector but soon Gubi started to chase forgotten worldwide icons that led them to the re-launch of designs from the 30's, 40's, 50's, 60's and 70's. Their uncanny ability to recognise diamonds in the rough along with original ideas and inspirations have also resulted in a unique collection of exciting new designs worth coveting.
They have transposed the original creative vision into a contemporary context, putting Gubi on the map as a global player on the design scene. In an ever-changing international landscape, it takes an enormous amount of drive and determination to keep chasing icons. It's that type of endless energy, enthusiasm and entrepreneurial spirit which has catapulted Gubi into an iconic status all its own.